Tata Administrative Service (TAS)

The Next Move Starts Here.

TAS is the Tata Group's flagship leadership programme, nurturing future business leaders. Through Invictas, its business simulation challenge, aspiring managers get an opportunity to put their thinking, decisions and leadership instincts to the test.

THE FLIPD STORY

Leadership begins with making decisions. We took that thought into an animation-led launch communication for Invictas. Bold graphics, engaging transitions and a youthful visual language helped turn a business challenge into an invitation to think, compete and take the next step.